The road to recovery together – episode #4
NAFEM’s Wednesday webcasts began in response to COVID-19. Members register and listen weekly as we present updates on government relations, The NAFEM Show, NAFEM programs & services and topical sessions with guest speakers.
On November 4, Kevin Eaton, MAFSI president and president, Eaton Marketing Associates, Inc., Clearwater, Fla., and Rob Connelly, CFSP, NAFEM president and CEO, Henny Penny Corporation, Eaton, Ohio, along with special guest Steve Spittle, CFSP, NAFEM secretary/treasurer and group president, Pitco Frialator, Inc., Concord, N.H., discussed how reps and manufacturers can successfully market in a digital age. What are the opportunities ahead? What tools should rep and manufacturer partners consider? This was the fourth in a series of webcasts organized to provide members of the sales channel opportunities to share information and perspective as the industry navigates through reopening and recovery.
Following are the highlights of the conversation.