Member since: 2018
Industry: Bar and beverage-service equipment
When and how did your business get started?
Founded by bartender Naoki Sonoda, the inspiration for the Omni-Rinse was very simple – the desire for more efficiency. What slowed Naoki down behind the bar more than anything was the lack of a consistent method of rinsing his beverage-making tools. As a result, Naoki designed a prototype of the Omni-Rinse in 2011, and minutes after testing it during a live bar shift, he knew that he had created a solution that bartenders, baristas, and other beverage service workers could benefit from.
What do you love most about the foodservice E&S industry?
We love the breadth and dynamic nature of the foodservice E&S industry. Foodservice touches so many people and is always evolving. We are excited to be a part of this evolution and progress.
“Foodservice touches so many people and is always evolving. We are excited to be a part of this evolution and progress.”
What do you find most challenging about the foodservice E&S industry?
As a newer company, we’ve found the sheer breadth of the industry can be daunting at times. The foodservice E&S space is expansive, which can present challenges in finding the most effective sales, marketing and distribution channels.
What excites you about joining NAFEM?
We understand that NAFEM is an authority in the food equipment space. By joining, we hope to gain access to the resources and collaborative opportunities that will allow us to continue bringing innovative products to the foodservice E&S industry – and raise industry standards.