Choice Equipment Company
Member since: 2018
Industry: Storage and handling equipment
When and how did your business get started?
Founded in 2009, Choice Equipment Company provides storage and handling equipment. Included is a wide range of standard and custom-designed bakery racks, oven racks, carts and shelving products. We’ve built our company and reputation on providing our customers with total satisfaction throughout the total purchasing experience – and we have a team of dedicated employees, with extensive product knowledge and applications expertise to support it.
What do you love most about the foodservice E&S industry and what is most challenging?
For us, the challenge and the excitement are one and the same. Designing high-quality foodservice equipment to meet and exceed our customer’s needs (including their timeline and budget) can be a challenge. We had a high-profile customer, a major sports facility, that needed 18 beer keg coolers outfitted with keg racks in two short weeks. We pulled it off because that’s what we do! And it’s so rewarding to see, not only our products in action, but our customer’s total satisfaction, as well.
“It’s so rewarding to see, not only our products in action, but our customer’s total satisfaction, as well.”
What excites you about joining NAFEM?
We’re really motivated by the way the industry has been evolving – with quality and value taking priority over whatever’s least expensive. It matches our values perfectly, so we joined NAFEM to connect and build relationships with other manufacturers and industry partners.