Digital Marketing

Digital Marketing Essentials

Brought to you by the Digital Marketing Institute (DMI), the global standard in digital marketing courses and certifications.

During this course you’ll learn how:

  • Consumers think, feel and behave in this new digital age;
  • Your brand works on digital
  • To create a presence that people engage with;
  • Social means your brand travels further and better – and how to make it happen;
  • Social media is a new and terrific customer service channel;
  • The challenges, risks and reputational issues affect organizations;
  • To take charge of your brand narrative and respond to challenges; and
  • The digital mindset and a new way to achieve business goals and all kinds of tech tools and clever tactics to create, implement and measure effective digital campaigns.

You also receive six months of free DMI membership and the ability to receive the Foundation in Digital Marketing certification.

Seat Time: 6 hours